Gleam App
Personalized Style Inspiration
Skills: Concepting, UX Research, UX Design, UI Design, Figma
Overview
Gleam was created to find personal style inspiration, addressing the limitations of existing apps by focusing on beauty categories tailored to individual users. Unlike most style apps, which primarily cover fashion, Gleam encompasses makeup, nails, hair styles, and outfits reflecting a broader spectrum of inspiration. Moving forward, the goals include understanding how users seek inspiration, pinpointing challenges in the process, and enhancing the overall experience.
Gleam Prototype
View the full Gleam app prototype below.
Problem
- No inspiration for beauty only
- Existing style inspiration mostly shows fashion
- No customizable, personalized features and results
Solution
- Makeup, nails, hair styles, outfit categories
- Include try on features
- Onboarding quiz for personalized content
Competitive Analysis
To gain insight about the kind of features Gleam needed, I conducted a competitive analysis to learn about competing apps. I learned their strengths and weaknesses to help with my decision making process for Gleam.
Pinterest: Pin photos, recommended filter search, boards, shop
Lemon8: Instagram-like, create, no filter option, photos and videos
Hairstyle Try On: Use sample photos, use personal photos, packages, “my style” page, unrealistic
YouCam Nails: Live try on, photo try on, tutorials, inspiration page, premium package
Stitch Fix: Quiz, shop, personal stylist, save looks, search, difficult sign up
User Interviews
I interviewed three candidates to find out more about them and their daily lives. We discussed how they use existing inspiration apps and how Gleam would benefit them. From this, I was able to gather a lot of data about my target audience and what features to include in the app.
Meet the Users
After the interviews, I created three personas representing my target audience. This process helped me narrow down my goals for the app, along with gaining a better understanding of my users and their needs.
User Flows
From my research, I was able to create user flows to outline a seamless user journey.
Wireframes
Now that I had laid the foundation of Gleam, I was able to start designing the layout.
Sketches
Low Fidelity
Style Guide
UI Screens
How it Works
Key Takeaways
Challenge
- To develop a unique application aimed at helping a specific audience
- The process of finding people to participate in research
- Designing an application upon further knowledge of UX/UI design
Lessons Learned
- A deeper understanding of UX and UI design and their different processes
- How to identify a target audience and empathize with their perspectives
- Create organized and simple components for successful UI design